Car X6 Concept

Rolls Royce looking to rebrand as the company wants to appeal a younger audience. Obviously, Rolls Royce, the use of an external public relations and marketing team to turn her mobile double image and is seen as a "cold" is used. The main objective of this new campaign, the Spirit of Rolls Royce is more attractive to younger customers and very rich.

The exact place, taking care, lasts for Rolls-Royce is fresh yet to be announced. BMW, they own the brand is probably in talks with several companies in connection with this matter. Apparently, the company believes that the ghost of Rolls-Royce shows a more modern look of the brand. We tend to agree. It is a more modern look compared to previous models, but not modern compared to its competitors.