Hello everyone I just returned from the KIA Motors America Southern Region Dealer Show in Atlanta and I have to tell you it's an exciting time to be a KIA dealer and a KIA Sorento owner!
On Tuesday we took a tour of all new state of the art KIA Motors Manufacturing plant in West Point Georgia. The all new 2011 KIA Sorento will be built for America by Americans at this plant. The plant represents a 1 billion dollar investment in the USA by KIA and also is the largest investment the state of Georgia has ever seen. In addition to this record breaking investment this plant has already created over 1,200 jobs and we haven't even begun to produce vehicles. What an exciting time for neighbors in Georgia! By the time the plant is open and operational with all vendors, the site will employ up to 10,000 people. In an uncertain time where jobs are short the plant couldn't have opened at a better time.
As we toured the plant you would be amazed at the technology that will go into producing the all new Sorento. There is more robotic technology in this facility than any other plant in the United States. It's amazing to see the speed and accuracy of these machines. In the main stamping building where they produce the steel body panels there is one huge press. This thing is enormous and came all the way from Korea. The pieces traveled from Savannah to West Point with special arrangements with Georgia's Highway Patrol. In total the equipment weighed over 3,500 tons. It took the equipment over 3 days to make the journey. I would have hated to be on the road following that equipment around.
It's not all robots and huge machines, as I mentioned earlier there are already 1,200 team members producing test vehicles and more continued to be hired daily. As I walked through on our tour the team members were smiling and excited to be building vehicles. They are so thankful to have jobs and told all of us on the tour how dedicated they are to building quality vehicles. They stressed to us the want and desire to be the best of the best in the United States. As we continued our tour a different team member guided us and showed us each stage of the assembly process they complete. They did this with great pride and made me confident that they will achieve they absolute best quality vehicle for us and our customers.
Each and every Sorento produced in West Point will come off the line be quality tested in several, several different types of test, and go straight to the test track outside. I was most excited to see this track. It's 2 miles long and has several different obstacles that each and every Sorento must pass to be ready for sale. This track had over 6 different driving surfaces to create real road noise and traction. It also had a steep hill and downhill breaking scenarios to test the different breaking functions and a test for the automatic breaking system. I could go on and on about the different testing but just know that every Sorento will go through more quality test than any other vehicle on the market today. This will insure that the vehicle we deliver to you will be the best of the best.
After we had the vehicle test drivers take us on a spin we were able to get behind the wheel and see what the new Sorento could really do. I have to tell you as a 2007 KIA Sorento owner myself, I can't wait to own this vehicle. The fit, style, and performance of this vehicle surpasses every other SUV on the market today. You will definitely see why KIA Motors has the Power to Surprise when you drive this vehicle. It will come standard with blue tooth, satellite radio, and the longest warranty in the business. Not to mention more than this blog can fit of standard options. KIA has also crash tested several vehicles and anticipate a 20 star crash test rating. Along with the best gas mileage in it's class, this vehicle will definitely be on every one's shopping list.
So with all that I also need to share some other great news. In 2010 you will see a new Sportage and a new Optima. These vehicles are amazingly designed and full of equipment. I'll keep you posted as they release more information to us.
Well, I just wanted to let everyone know how exciting it is to know our vehicles will be made just up the road from us. It's also great to know that in a time where auto makers are sending jobs out KIA is bringing jobs in. I couldn't be more excited to share my experience this week with you and invite you to visit http://www.kia.com/#/upcoming/?fvVehicleID=sorento&fvPageID=intro for more information about the all new Sorento.
They told us that probably by April the plant will be open to the public for tours. We will have the all new Sorento in our showrooms by January.
I'll continue to keep you posted on KIA's growth but remember until then I wanna see ya in a KIA!!!
Melanie Lee
General Manager
